Julie McDonald is the visionary co-owner of McDonald Selznick Associates (MSA) and a trailblazer in dance and choreography representation. In 1985, she launched the first talent agency devoted exclusively to dance, setting a new standard for advocacy, professionalism, and artistic excellence in the industry.
From the outset, Julie championed fair terms and improved working conditions for dancers and choreographers, tirelessly promoting the visibility and integrity of commercial dance. In 2000, she joined forces with Tony Selznick to found MSA, which today represents a roster of award‑winning talent. Her clients have earned Emmy, Tony, MTV, and MTV Awards—while leading the creative teams behind Broadway hits, Las Vegas spectaculars, high‑profile films, television dramas, sitcoms, and major awards shows (Emmy, Grammy, Oscar).
A dedicated collaborator and industry visionary, Julie co‑created the American Choreography Awards (1994–2004), celebrating excellence in dance across media. Her pioneering work has been recognized with Lifetime Achievement Awards from both the Choreographers Carnival and McCallum’s Choreography Festival.
Through her ongoing projects and continued leadership at MSA, Julie McDonald remains a powerful force in shaping the future of dance, honoring its past, and empowering the artists who bring it to life.
LOS ANGELES