Asher Young is a New York-based creative director, designer, and producer who began as a magician and creator of theatrical haunted houses, later expanding into designing and directing theater and music shows. Credits include original works Nevermore, Inferno, Reverie, creative direction for concert tours for DPR and Opia, and large scale installations such as a projection festival with the Beinecke Library; living artwork for Sotheby’s with collaborators as diverse as A$AP Rocky and the Edward Albee Estate; events with Virgin Voyages; the reimagination of Big Apple Circus; and Pathways at the Brooklyn Botanic Garden. He’s been on the design teams for several new entertainment venues, hotel concepts, and retail projects. Asher graduated from Yale University with a degree in Computing and the Arts and received the Susan J. Smith Prize for Outstanding Contribution in the Arts.
Asher founded and leads Challenge Your Imagination (CYI Studio) a creative direction, design and producing studio based in New York alongside producer Angeline Wang. Ranging from art installations to immersive theater to concert tours, CYI establishes every project’s creative narrative through a rigorous artistic process and invites audiences to be the protagonist of the work.